To create an original concept for an annual conference.

Urban Bloom Floral Conference is based in Pasadena, California. The name creates a contrast between urban cities and nature, reinforcing the idea that something special is created when the two come together.

Aside from the name, the branding also shows visual contrast by pairing a bold sans serif with a whimsical script font. The color palette is inspired by the soft pastel colors found with flower petals. The imagery and cheeky messaging create a modern feel while still appealing to a large audience, from beginners to professionals.

Apparel | Brand Identity | Conference Design | Print