Box Tops for Education
Brand visual communication
As the primary graphic designer for the Box Tops for Education team, my role is to bring their visual communications to life. Collaborating closely with skilled copywriters and content strategists, I embrace a challenge-solution mindset to create impactful designs that push the brand forward. I tailor my designs for two distinct audiences: internal coordinators—volunteers championing the brand in schools—and the broader public. This dual focus shapes my approach, ensuring every design is both engaging and aligned with the brand’s mission.
Key Deliverables
Social media graphics (static and motion), email campaigns, Canva templates, website visuals and UX enhancements, merchandise, print materials, campaign designs, logos, and comprehensive visual strategies
Client
General Mills, Box Tops for Education
Created at
Ingredient, Creative Directors: Tina Sims, Neil Bertucci
Pep Rally video
Box Tops for Education hosted their first Pep Rally over Zoom in 2024 to kick off the new school year. As the designer, I brought the concept to life visually, focusing on storytelling and movement to create a motivating, cohesive piece that pushed the brand forward in a new way.
Copywriter: Joanna Wing | Senior Designer: Jenny Salita
Assorted brand visuals
