To create a concept and campaign for a unique non-profit organization.

Beyond the Seed Learning Center is a non-profit organization focusing on hands-on learning, community relationships, and farm-to-table practices. In the form of a youth summer camp, the Learning Center strives to create an environment driven by curiosity to create new experiences based-in farm sustainability.

The branding uses soft and playful forms while remaining professional to appeal to youth and adults. The illustration depicts the process of farming – preparation of soil, producing crops, harvesting, and enjoying with the community. The color palette was derived from the bright and bold colors of produce grown at the farm. The goal of the CRS campaign, Let’s Grow Together, is to encourage the community to get involved with the farm by supporting local restaurants. The campaign had its own unique wordmark meant to mirror the look and feel of the Learning Center’s branding.

Apparel | Digital | Brand Identity | CSR Campaign | Environmental | Illustration | Print